"Behind the Brand" is our column where you get exclusive behind-the-scenes access to our partner brands and learn more about the people that make our products. Today, we meet Carolina and Fátima, the co-owners of Carolina Curado Jewellery.
What is the story behind Carolina Curado Jewellery? When did it start and what was the inspiration behind it?
The best creations are born from the unusual and the proof is here: a biologist turned into a jeweler and an advertising person with a desire to build her own project - these were the necessary ingredients to create the Carolina Curado brand. They are opposite poles but it is their differences that complements them, markedly marking the DNA of the jewels they build. With a strong natural complement, their approach to jewelery involves the influence of organic forms present in the surrounding fauna and flora. The floral and animal elements so characteristic of the pieces take shape through the metal of choice, brass, and unique raw materials, such as pearls, minerals, zircons and corals.
What are the values that drive the brand?
From the creative concept to the final finishes, love and dedication are a constant that prevails in all jewels, giving them wealth and exclusivity. Bold women, multipurpose women, who break barriers, examples of overcoming both strength and delicacy. We bring this essence to each piece we create.
Which image do you personally feel really represents what Carolina Curado Jewellery is all about?
The strength of the image that lies in the delicacy in every detail.
What are the distinctive features of the brand’s products?
The unique view of nature and the way we incorporate it in our work.
How does the creative process for the products carry out?
We usually start by sculpting elements either on metal or wax, once the first element of the collection are defined becomes a work of defining and matching shapes and textures.
Personally, what is your workday like?
Most of the time it is a delicious chaos.
Is there a specific product or piece that has proved iconic for the brand?
Yes, our open dragons ring.
I know one shouldn’t pick favorites but… what is your personal favorite piece from your current collection?
The wasp.
How has The Feeting Room played into the brand's growth?
The Feeting Room is one of the first stores that trusted us. Gave us the confidence to go through with our project. It's a brand that supports national designers and helps brand to have a premium positioning in the international market.
Is there a specific product or piece that has proved iconic for the brand?
Yes, our open dragons ring.
I know one shouldn’t pick favorites but… what is your personal favorite piece from your current collection?
The wasp.
How has The Feeting Room played into the brand's growth?
The Feeting Room is one of the first stores that trusted us. Gave us the confidence to go through with our project. It's a brand that supports national designers and helps brand to have a premium positioning in the international market.
