Founder's Name and Background
I'm colour in the shape of a human being but I also go by Francisca.
Year of Foundation
Best Known For
I'd say the oval tray is crida's bestseller. Its shape is so versatile that it finds a way to perfectly fit everyone's home. Just get one and you'll see: one day it is holding your keys, the other your jewellery and, before you know it, your house is the loveliest place to visit as your oval tray is being used to offer guest (or yourself) some candy on their way in/out!
In the midst of the pandemic, everyone got stuck home at some point. When my turn came, I was faced with the fact that my house wasn't a reflection of what I really am. At the same time, I - like everyone else - had to start a new hobby in order to keep myself sane. Instead of baking bread, I turned to jesmonite: an eco-friendly water-based material. I started by making coasters as I was drinking tea all the time, then I went on to tiny plant pots because some company was necessary and it went on and on until my house just couldn't fit any more. At that point, I decided my family and friends strongly needed some colour in their lives, that's when I turned into Santa Claus and started gifting them some items. And then, voilá, they loved it and wanted more. As so, crida came to life! I describe it as unique cuteness to spark a lil warmth in your everyday. For now, it comes in the shape of home decor, but I'm hoping to make it weareable soon!