Founder's Name and Background
Year of Foundation
Best Known For
Lose the Dirt Kit & Remember White Sneaker Cleaning Set
The company was founded by the Brunngård family, in 1983. For almost 40 years, it has continuously made efforts to develop a range and products for everything shoe-related. With its background and heritage, the brand sits in a unique position, as Sweden is at the forefront of climate and sustainability matters. For that reason, if their products are cleared to be sold on the Swedish market they should be cleared to be sold everywhere else in the world. Shoe Shame aims to be everyone’s little helper, with friendly reminders on how to get new habits in place. They believe that caring for your sneakers from day one is better for your shoes, your wallet, and the environment.